Podsumowanie
market leader intermediate unit 1,2
Podsumowanie
market leader intermediate unit 1,2
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Pytanie 1
advertising campaign
an organisation's programme of advertising activities over a particular period of time with specific aims
to show or make a new product available for sale for the first time
the collection of ideas and beliefs that people have about the brand
Pytanie 2
the collection of ideas and beliefs that people have about the brand
knowledge or understanding of a particular subject, situation or thing
someone or something that is reliable can be trusted or depended on
Pytanie 3
boost
to increase something such as production, sales or prices
the general way in which a particular situation is changing and developing
to show or make a new product available for sale for the first time
Pytanie 4
brand
a name given to a product by a company so that the product can easily be recognized by its name or its design
the set of products made by a company
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
Pytanie 5
brand image
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
knowledge or understanding of a particular subject, situation or thing
the collection of ideas and beliefs that people have about the brand
Pytanie 6
buzzword
a copy of an original product that is intended to deceive people into believing it is the real one
the difference between the price that something is sold for and the cost of producing or buying it
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
Pytanie 7
a downmarket product
the sale of goods to customers for their own use, rather than to shops
a copy of an original product that is intended to deceive people into believing it is the real one
a product that is cheap
Pytanie 8
durable
if something is durable, it lasts a long time, even if it is used a lot
the general way in which a particular situation is changing and developing
someone or something that is reliable can be trusted or depended on
Pytanie 9
endorse
a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
knowledge or understanding of a particular subject, situation or thing
the general way in which a particular situation is changing and developing
Pytanie 10
fake
the second best selling product on the market
a product that is cheap
a copy of an original product that is intended to deceive people into believing it is the real one
Pytanie 11
incentive
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
involving goods and services that are expensive and perhaps of good quality
Pytanie 12
launch
to show or make a new product available for sale for the first time
a supply of goods, kept for sale by a shop or the retailer
the sale of goods to customers for their own use, rather than to shops
Pytanie 13
logo
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a name given to a product by a company so that the product can easily be recognized by its name or its design
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
Pytanie 14
profit margin
the act of buying something
the difference between the price that something is sold for and the cost of producing or buying it
the sale of goods to customers for their own use, rather than to shops
Pytanie 15
packaging
a supply of goods, kept for sale by a shop or the retailer
the set of products made by a company
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
Pytanie 16
purchase
the sale of goods to customers for their own use, rather than to shops
the difference between the price that something is sold for and the cost of producing or buying it
the act of buying something
Pytanie 17
reliable
the general way in which a particular situation is changing and developing
it lasts a long time, even if it is used a lot
someone or something that is reliable can be trusted or depended on
Pytanie 18
retail
the sale of goods to customers for their own use, rather than to shops
a supply of goods, kept for sale by a shop or the retailer
the act of buying something
Pytanie 19
market segment
something which is used to encourage people to do something
a group of customers that share similar characteristics, such as age, income, interests
the set of products made by a company
Pytanie 20
stock
a supply of goods, kept for sale by a shop or the retailer
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
the sale of goods to customers for their own use, rather than to shops
Pytanie 21
trend
the general way in which a particular situation is changing and developing
knowledge or understanding of a particular subject, situation or thing
the collection of ideas and beliefs that people have about the brand
Pytanie 22
upmarket
the best selling product on the market
the set of products made by a company
involving goods and services that are expensive and perhaps of good quality
Pytanie 23
value
the amount of money something is worth
the act of buying something
the sale of goods to customers for their own use, rather than to shops
Pytanie 24
market challenger
the second best selling product on the market
the best selling product on the market
Pytanie 25
product range
a group of customers that share similar characteristics, such as age, income, interests
the general way in which a patricular situation is changing and developing
the set of products made by a company
Pytanie 26
cancellation
an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
The situation in which something does not happen or start when it should
a decision or statement that a planned activity will not happen or that an agreement will be ended
Pytanie 27
jet lag
The tired and confused feeling that you can get after flying a very long distance
The cheapest type of seats in a plane
The situation in which something does not happen or start when it should
Pytanie 28
check in
To go to the desk at a hotel or airport and say that you have arrived
An arrangement made so that a place is kept for you in a hotel, restaurants, plane etc
A waiting room at an airport
Pytanie 29
lounge
To connect someone to someone else on the telephone
A waiting room at an airport
An official card that you have to show before you get onto a plane
Pytanie 30
business centre
A place providing office facilities and services
A waiting room at an airport
Travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
Pytanie 31
economy class
The cheapest type of seats in a plane
The most expensive type of seats in a plane
Pytanie 32
business class
Travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
the most expensive type of seats in a plane
Pytanie 33
put through
An act of leaving a place at the start of a journey
To connect someone to someone else on the telephone
To arrange a new time or date for a meeting or event
Pytanie 34
reschedule
A decision or statement that a planned activity will not happen or that an agreement will be ended
The situation in which something does not happen or start when it should
To arrange a new time or date for a meeting or event
Pytanie 35
departure
To go to the desk at a hotel or airport and say that you have arrived
The situation in which something does not happen or start when it should
An act of leaving a place at the start of a journey
Pytanie 36
conference
A place providing office facilities and services
A waiting room at an airport
A large formal meeting where a lot of people discuss important matters such as business
Pytanie 37
delay
To arrange a new time or date for a meeting or event
The situation in which something does not happen or start when it should
A decision or statement that a planned activity will not happen or that an agreement will be ended
Pytanie 38
reservation
An arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
To arrange a new time or date for a meeting or event
To go to the desk at a hotel or airport and say that you have arrived
Pytanie 39
timetable
The situation in which something does not happen or start when it should
A waiting room at an airport
A list of the times at which buses, trains or planes arrive and leave
Pytanie 40
frequent flyer
A card that show the business person's name, position, company and address
Someone who flies with a particular airline a lot and is often offered special advantages
Pytanie 41
agreement
An arrangement to do something made by two or more companies
To connect someone to someone else on the telephone
Pytanie 42
business card
A place providing office facilities and services
A large formal meeting where a lot of people discuss important matters such as business
A card that show the business person's name, position, company and address.
Pytanie 43
joint venture
An arrangement to do something made by two or more companies
To connect someone to someone else on the telephone
A business activity begun by two or more people or companies working together