Podsumowanie testu
market leader intermediate unit 1,2
Podsumowanie testu
market leader intermediate unit 1,2
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Pytanie 1
advertising campaign
the collection of ideas and beliefs that people have about the brand
to show or make a new product available for sale for the first time
an organisation's programme of advertising activities over a particular period of time with specific aims
Pytanie 2
knowledge or understanding of a particular subject, situation or thing
someone or something that is reliable can be trusted or depended on
the collection of ideas and beliefs that people have about the brand
Pytanie 3
boost
to increase something such as production, sales or prices
the general way in which a particular situation is changing and developing
to show or make a new product available for sale for the first time
Pytanie 4
brand
the set of products made by a company
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a name given to a product by a company so that the product can easily be recognized by its name or its design
Pytanie 5
brand image
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
knowledge or understanding of a particular subject, situation or thing
the collection of ideas and beliefs that people have about the brand
Pytanie 6
buzzword
the difference between the price that something is sold for and the cost of producing or buying it
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a copy of an original product that is intended to deceive people into believing it is the real one
Pytanie 7
a downmarket product
a product that is cheap
a copy of an original product that is intended to deceive people into believing it is the real one
the sale of goods to customers for their own use, rather than to shops
Pytanie 8
durable
the general way in which a particular situation is changing and developing
if something is durable, it lasts a long time, even if it is used a lot
someone or something that is reliable can be trusted or depended on
Pytanie 9
endorse
the general way in which a particular situation is changing and developing
a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
knowledge or understanding of a particular subject, situation or thing
Pytanie 10
fake
the second best selling product on the market
a product that is cheap
a copy of an original product that is intended to deceive people into believing it is the real one
Pytanie 11
incentive
something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
involving goods and services that are expensive and perhaps of good quality
Pytanie 12
launch
to show or make a new product available for sale for the first time
a supply of goods, kept for sale by a shop or the retailer
the sale of goods to customers for their own use, rather than to shops
Pytanie 13
logo
a name given to a product by a company so that the product can easily be recognized by its name or its design
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
Pytanie 14
profit margin
the act of buying something
the sale of goods to customers for their own use, rather than to shops
the difference between the price that something is sold for and the cost of producing or buying it
Pytanie 15
packaging
a supply of goods, kept for sale by a shop or the retailer
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
the set of products made by a company
Pytanie 16
purchase
the difference between the price that something is sold for and the cost of producing or buying it
the act of buying something
the sale of goods to customers for their own use, rather than to shops
Pytanie 17
reliable
the general way in which a particular situation is changing and developing
someone or something that is reliable can be trusted or depended on
it lasts a long time, even if it is used a lot
Pytanie 18
retail
the sale of goods to customers for their own use, rather than to shops
a supply of goods, kept for sale by a shop or the retailer
the act of buying something
Pytanie 19
market segment
something which is used to encourage people to do something
a group of customers that share similar characteristics, such as age, income, interests
the set of products made by a company
Pytanie 20
stock
the sale of goods to customers for their own use, rather than to shops
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
a supply of goods, kept for sale by a shop or the retailer
Pytanie 21
trend
the collection of ideas and beliefs that people have about the brand
the general way in which a particular situation is changing and developing
knowledge or understanding of a particular subject, situation or thing
Pytanie 22
upmarket
the set of products made by a company
the best selling product on the market
involving goods and services that are expensive and perhaps of good quality
Pytanie 23
value
the amount of money something is worth
the sale of goods to customers for their own use, rather than to shops
the act of buying something
Pytanie 24
market challenger
the best selling product on the market
the second best selling product on the market
Pytanie 25
product range
the general way in which a patricular situation is changing and developing
the set of products made by a company
a group of customers that share similar characteristics, such as age, income, interests
Pytanie 26
cancellation
The situation in which something does not happen or start when it should
an arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
a decision or statement that a planned activity will not happen or that an agreement will be ended
Pytanie 27
jet lag
The situation in which something does not happen or start when it should
The tired and confused feeling that you can get after flying a very long distance
The cheapest type of seats in a plane
Pytanie 28
check in
An arrangement made so that a place is kept for you in a hotel, restaurants, plane etc
To go to the desk at a hotel or airport and say that you have arrived
A waiting room at an airport
Pytanie 29
lounge
To connect someone to someone else on the telephone
An official card that you have to show before you get onto a plane
A waiting room at an airport
Pytanie 30
business centre
A place providing office facilities and services
A waiting room at an airport
Travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
Pytanie 31
economy class
The cheapest type of seats in a plane
The most expensive type of seats in a plane
Pytanie 32
business class
Travelling conditions on an aircraft that are more expensive than tourist class but not as expensive as first class
the most expensive type of seats in a plane
Pytanie 33
put through
To connect someone to someone else on the telephone
To arrange a new time or date for a meeting or event
An act of leaving a place at the start of a journey
Pytanie 34
reschedule
A decision or statement that a planned activity will not happen or that an agreement will be ended
The situation in which something does not happen or start when it should
To arrange a new time or date for a meeting or event
Pytanie 35
departure
An act of leaving a place at the start of a journey
The situation in which something does not happen or start when it should
To go to the desk at a hotel or airport and say that you have arrived
Pytanie 36
conference
A large formal meeting where a lot of people discuss important matters such as business
A place providing office facilities and services
A waiting room at an airport
Pytanie 37
delay
A decision or statement that a planned activity will not happen or that an agreement will be ended
The situation in which something does not happen or start when it should
To arrange a new time or date for a meeting or event
Pytanie 38
reservation
An arrangement made so that a place is kept for you in a hotel, restaurants, plane etc.
To go to the desk at a hotel or airport and say that you have arrived
To arrange a new time or date for a meeting or event
Pytanie 39
timetable
A list of the times at which buses, trains or planes arrive and leave
The situation in which something does not happen or start when it should
A waiting room at an airport
Pytanie 40
frequent flyer
A card that show the business person's name, position, company and address
Someone who flies with a particular airline a lot and is often offered special advantages
Pytanie 41
agreement
An arrangement to do something made by two or more companies
To connect someone to someone else on the telephone
Pytanie 42
business card
A place providing office facilities and services
A large formal meeting where a lot of people discuss important matters such as business
A card that show the business person's name, position, company and address.
Pytanie 43
joint venture
A business activity begun by two or more people or companies working together
To connect someone to someone else on the telephone
An arrangement to do something made by two or more companies