Strona 1
market leader intermediate unit 1,2
Pytanie 1
advertising campaign
an organisation's programme of advertising activities over a particular period of time with specific aims
the collection of ideas and beliefs that people have about the brand
to show or make a new product available for sale for the first time
Pytanie 2
knowledge or understanding of a particular subject, situation or thing
someone or something that is reliable can be trusted or depended on
the collection of ideas and beliefs that people have about the brand
Pytanie 3
boost
to show or make a new product available for sale for the first time
to increase something such as production, sales or prices
the general way in which a particular situation is changing and developing
Pytanie 4
brand
a name given to a product by a company so that the product can easily be recognized by its name or its design
the set of products made by a company
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
Pytanie 5
brand image
knowledge or understanding of a particular subject, situation or thing
the collection of ideas and beliefs that people have about the brand
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
Pytanie 6
buzzword
the difference between the price that something is sold for and the cost of producing or buying it
a copy of an original product that is intended to deceive people into believing it is the real one
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
Pytanie 7
a downmarket product
a product that is cheap
the sale of goods to customers for their own use, rather than to shops
a copy of an original product that is intended to deceive people into believing it is the real one
Pytanie 8
durable
the general way in which a particular situation is changing and developing
someone or something that is reliable can be trusted or depended on
if something is durable, it lasts a long time, even if it is used a lot