Strona 2

market leader intermediate unit 1,2

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Pytanie 9
endorse
the general way in which a particular situation is changing and developing
knowledge or understanding of a particular subject, situation or thing
a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person
Pytanie 10
fake
the second best selling product on the market
a copy of an original product that is intended to deceive people into believing it is the real one
a product that is cheap
Pytanie 11
incentive
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
involving goods and services that are expensive and perhaps of good quality
something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money
Pytanie 12
launch
a supply of goods, kept for sale by a shop or the retailer
to show or make a new product available for sale for the first time
the sale of goods to customers for their own use, rather than to shops
Pytanie 13
logo
a design or way of writing its name that a company or organization uses as its official sign on its products, advertising
a word or phrase from one special area of knowledge that people suddenly think is important and use a lot
a name given to a product by a company so that the product can easily be recognized by its name or its design
Pytanie 14
profit margin
the difference between the price that something is sold for and the cost of producing or buying it
the sale of goods to customers for their own use, rather than to shops
the act of buying something
Pytanie 15
packaging
material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere
a supply of goods, kept for sale by a shop or the retailer
the set of products made by a company
Pytanie 16
purchase
the sale of goods to customers for their own use, rather than to shops
the act of buying something
the difference between the price that something is sold for and the cost of producing or buying it