market leader intermediate unit 1,2

an organisation's programme of advertising activities over a particular period of time with specific aims

knowledge or understanding of a particular subject, situation or thing

to increase something such as production, sales or prices

a name given to a product by a company so that the product can easily be recognized by its name or its design

the collection of ideas and beliefs that people have about the brand

a word or phrase from one special area of knowledge that people suddenly think is important and use a lot

a product that is cheap

if something is durable, it lasts a long time, even if it is used a lot

a well known person endorses a product, they say in an advertisement how good they think it is. People will buy the product because they like or trust the person

a copy of an original product that is intended to deceive people into believing it is the real one

something which is used to encourage people to do something, especially to make them work harder, produce more or spend more money

to show or make a new product available for sale for the first time

a design or way of writing its name that a company or organization uses as its official sign on its products, advertising

the difference between the price that something is sold for and the cost of producing or buying it

material, boxes used for wrapping goods to protect them, for example because they are being taken somewhere

the act of buying something

someone or something that is reliable can be trusted or depended on

the sale of goods to customers for their own use, rather than to shops

a group of customers that share similar characteristics, such as age, income, interests

a supply of goods, kept for sale by a shop or the retailer